Through qualitative exploration and quantitative data modelling, seven
key drivers of brand autenticity have been identified.
The extent to which your brand has brought something new and different
to market
The extent to which your brand delivers real utility to users that they
feel they can't live without
The extent to which your brand stands for more than just making money
The extent to which your brand tries hard not to let people down
The extent to which your brand is well known by everyone
The extent to which your brand has an aura of becoming more popular
The extent to which your brand has a relevant and engaging story
