In 2010 and 2011 we will run the third wave Authentic Brand Index studies.

A total of 500 Australian consumers will be interviewed in each product and service category between December 2010 and June 2011. The first of these will be on Financial Services brands.

We now invite companies to subscribe to the study in order to receive a presentation and report from Synovate and Principals that details:

A measure of the current authentic equity of your brand relative to your direct competition and approximately 100 other consumer facing brands in the Australian market The authenticity profile of your brand and competitors across the seven drivers of authenticity The profile of your competitors across the same drivers, highlighting the relative strengths and weaknesses of each brand in your market Comparison of the authentic equity of your brand among customers and non-customers

An analysis of which market segments your brand has the greatest and least authentic equity An analysis of how the authentic equity of brands in your industry compares with others An analysis of the neighbourhood of brands that are most like yours in other industries, markets and categories A measure of how the authentic equity of your brand has changed from 2008 (if available) Recommendations for improving the authentic equity of your brand into the future