A snapshot of Australia's most authentic brands

2008 Ranking Brand 2008 ABI score*
1 Microsoft 49.1
2 Google 47.4
3 Australia Post 45.3
4 Bunnings 44.7
5 Bonds 42.5
6 Cadbury 42.2
7 Nokia 41.2
8 Vegemite 40.6
9 Sony 40.0
10 McDonald's 39.2
11 Colgate 38.0
12 Coca-Cola 37.9
13 Target 37.6
14 Qantas 37.3
15 Holden 37.0
16= IKEA 36.6
16= The Body Shop 36.6
18 Kellogg's 36.4
19 Nestlé 36.1
20 Toyota 35.9

*The ABI score is an Index ranging from 0 to 100

Click here to request a summary of the 2008 results.